stride rite Spring 2017 Phibian Takeover Platform Booth
Custom and large format graphic lightboxes
The original Phibian booth takeover experience with oversized light boxes and center feature wall oversized graphic for our Stride Rite Platform show. This project created a lot of excitement and was very well received by both internal and external business partners. Phibian was the first time we had done such a dynamic takeover experience highlighting one of our key product offerings which was also awarded Wolverine’s Shoe of the Year for 2016-2017. I was responsible for the design, production and execution of all the graphics as well as the concept and art direction of the product photography. We shot the product in a new and refreshing way which spoke to both the land and sea features of the shoes as well as captured the bright and bold new color assortment.
